Is it the right time for new float centres?

With the increasing demand for holistic health and wellness practices, the floatation industry has gained significant popularity in recent years. Floatation therapy, also known as sensory deprivation therapy, involves floating in a tank of warm saltwater designed to provide a weightless, sensory-free experience that promotes relaxation and physical healing. With the ongoing COVID-19 pandemic, the need for self-care and stress relief has never been higher, making it an ideal time to open a float center.

One significant advantage of opening a float center during the pandemic is the potential for increased demand. With stress and anxiety levels at an all-time high, many people are seeking out alternative therapies to manage their symptoms. Floatation therapy provides a unique, all-natural solution to stress, anxiety, and chronic pain, making it an attractive option for those looking to improve their overall well-being.

Moreover, with the rise of remote work, many people are experiencing an increased sense of isolation and disconnection from others. Float centers can provide a safe, private space for individuals to disconnect from the outside world and focus on their mental and physical health.

Another advantage of opening a float center during the pandemic is the increased availability of commercial real estate. As many businesses have closed or downsized, commercial property owners may be more willing to negotiate favorable lease terms. Additionally, the lower cost of rent and equipment during the pandemic can help to reduce start-up costs, making it a more financially viable option.

The pandemic has also highlighted the importance of maintaining high levels of cleanliness and sanitation. Float centers have already implemented rigorous cleaning and disinfection protocols to ensure the safety of their clients, making it a low-risk option for those seeking alternative therapies.

In conclusion, opening a float center during the pandemic can be a viable and lucrative business opportunity. With increased demand for alternative therapies, rising levels of stress and anxiety, and the availability of commercial real estate, now is an ideal time to enter the floatation industry. By providing a safe, private space for individuals to focus on their mental and physical health, float centers can play an essential role in promoting overall well-being during these challenging times.

Toby Stanwell-Smith